As Adwords and PPC consultant, he knows everything about running PPC campaigns, from using techniques to refine the key phrases and build a summary of highly targeted ones; generating highly responsive ads and squeeze pages with the aid of some copywriting guidelines, to managing campaigns to reach more targeted prospects.
He provides free courses and video lessons through his websavvy.com.au website, which contains a huge resource of Adwords campaign ideas and strategies and caters to both first-time hopefuls and those who are already familiar with the extremely competitive realm of Adwords and PPC domination.
His system uses a various ways to encourage learning, including: Teach-yourself homestudy material which includes videos, mindmaps, audio tracks & written cheatsheets; One-on-one sessions with a Certified AdWords Professional either through telephone or scheduled visits; and Small class workshops by phone or over the web.
He has worked with Expert Internet Marketing Coach James Schramko on a number of projects, such as the recently launched SilverCircle Elite-level PPC Course, which features him as the Guest Presenter and Pay Per Click authority; and the FastWebFormula 2 last year.
Mike Rhodes will work with James Schramko again this year for the much-anticipated FastWebFormula 3 (FWF3) Internet Marketing course, where he’ll talk about remarketing and share the best practices he has gathered from all many years of effectively managing a high-volume agency.
Remarketing has been in existence for quite a while now, although still largely untapped by many of those who are in the online marketing and online business field. It works mainly with net-based advertising by reaching out to “cold prospects,” those who have earlier expressed curiosity about a product but didn’t entirely pursue it.
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